By Inside Retail Asia
Budget e-commerce platform Temu has made its appearance in the Philippines, commencing its expansion into Southeast Asia.
The Chinese-owned, Boston-based marketplace will compete with rivals in the region including Lazada, Shopee, and TikTok Shop.
To mark its debut in the Philippines, Temu has offered up to 90 per cent discounts for various products.
The foray into Southeast Asia came after Temu’s expansion into Japan and South Korea last month. The e-commerce platform started selling to European markets in April and rolled out in Australia and New Zealand in March.
Launched in the US last September, the app is now available in more than 38 markets worldwide. One of its top rivals in Southeast Asia – Shopee – is only present in 11 countries.
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