By Aira Villanueva, PRA
Fashion is more than mere clothing; it’s an art form, a form of self-expression, and often a reflection of societal norms. However, the Philippine Retailers Association (PRA) challenges the conventional narrative surrounding fashion with its latest episode of Let’s Talk Retail.
At the heart of this narrative is Roxanne Farillas, the visionary founder behind esteemed fashion labels Plains and Prints, R.A.F, and Recess. Roxanne’s deep-seated passion for fashion has propelled her to the forefront of the industry, where she has carved out a niche for herself and her brands.
In an exciting interview with PRA’s resident host and Shangri-La Plaza Corporation’s Retail Leasing Consultant, CJ Jesena, Roxanne offers a glimpse into the birth of Plains and Prints. What began as a serendipitous venture orchestrated by her then-boyfriend, now-husband Erickson Farillas, has blossomed into a thriving enterprise. Roxanne recounts the humble beginnings of Plains and Prints, starting with a modest 11 sqm stall in Shopesville Greenhills.
Despite the demands of her college studies and the challenges of managing two stalls, Roxanne’s unwavering dedication to her craft never wavered. Her love for creating and selling clothes fueled her drive to succeed, and she embraced every opportunity that came her way.
Reflecting on their journey, Roxanne emphasizes the importance of seizing opportunities and being in the right place at the right time. It’s a testament to her resilience, determination, and unwavering passion for her craft.
Discover the full story of Roxanne Farillas’ journey to fashion success in the upcoming episode of Let’s Talk Retail, premiering on June 25 at 10 am. Join us as we delve into Roxanne’s inspiring story and collect insights into her remarkable achievements. Don’t miss out – subscribe to PRA’s YouTube channel and Spotify account today and be part of the conversation.
