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Reading: Purpose-Driven Marketing: Transforming Brands and Building Consumer Connections at the 3rd Retail Leaders Summit
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Reading: Purpose-Driven Marketing: Transforming Brands and Building Consumer Connections at the 3rd Retail Leaders Summit
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Philippine Retailers Association > Blog > News > Purpose-Driven Marketing: Transforming Brands and Building Consumer Connections at the 3rd Retail Leaders Summit
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Purpose-Driven Marketing: Transforming Brands and Building Consumer Connections at the 3rd Retail Leaders Summit

Last updated: March 3, 2025 6:43 pm
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By: Ivan Ray Verzonilla, PRA

In an era where authenticity and purpose define brand success, today’s top business leaders are pioneering innovative strategies to create meaningful and impactful connections with their audiences. These visionaries are reshaping how companies engage with their communities, fostering collaboration within their teams, and driving sustainable growth through purpose-driven experiences.

At the 3rd Retail Leaders Summit (RLS), hosted by the Philippine Retailers Association (PRA) on March 5 at Novotel Manila Araneta City, Quezon City, industry experts will share insights into building resilient communities, embracing innovation, and unlocking new opportunities in an ever-evolving competitive market.

The discussion will feature an esteemed lineup of panelists who are redefining brand experiences in their respective industries – Hans Lopez-Vito (Vice President, Head of Brand Experience & Strategy – Residential Business Group, Estates and Corporate of Ayala Land, Inc.), Eric Thomas Dee (Chief Operating Officer of Foodee Global Concepts), Jacqueline Gutierrez (Co-Founder and CEO – Happy Skin, Blk Cosmetics & Seoul White Korea of Allure Asia Inc. / Beauty Refinery Inc.) and Gian Reyes (Vice President for Marketing and Strategic Partnerships of KMC Solutions, Inc.). Moderating the discussion will be CJ Jesena, a Leasing Consultant and a recognized thought leader.

Backed by key industry players, the summit is supported by Premium Brand Partners SM Retail, Crayon Philippines Globe Business and Centric Software; Knowledge Partners The OneCORE, People Ignite and PwC Philippines; Official Digital Marketing Partner InnovationOne, Inc., and Media Partners The Philippine Star and Philippine Daily Inquirer.

Retail professionals, business leaders, and marketing practitioners are encouraged to attend this event to gain valuable insights into leadership strategies that can shape the future of the industry. Registration is now open at https://forms.gle/hszHwJ5ezweb5HRq9. For sponsorship opportunities, interested parties may contact specialprojects@philretailers.com or info@philretailers.com. Stay updated by following the PRA on Facebook, LinkedIn, and Instagram.

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The Philippine Retailers Association (PRA) first came into being as the Chamber of Philippine Department Stores and Retailers, Inc. (CPDSRI) in 1976. In 1991, after winning the bid to host the 6th Asian Retailers Conference and Expo, the bi-annual event of the Federation of Asian Retail Associations (FARA), the Chamber changed its name into Philippine Retailers Association and adopted the now famous shopping bag logo.

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