by CNBC
Amazon is shuttering its brick-and-mortar apparel stores almost a year and a half after opening the first location, the company confirmed, marking the latest shift in its physical retail strategy.
The company said it will close its two Amazon Style stores in Columbus, Ohio, and Glendale, California, by Nov. 9.
“After careful consideration, we’ve decided to close our two Amazon Style physical retail stores and focus on our online fashion shopping experience, where we’re offering new, exciting selection[s] at great value and introducing innovative technology to meet the needs of every customer,” Amazon spokesperson Kristen Kish said in a statement. “Physical retail remains an important part of our business, and we’re continuing to invest in growing our grocery stores business, which spans Amazon Fresh, Whole Foods Market, Amazon Go, and third-party partnerships.”
Amazon launched the concept in January 2022 before opening the Glendale store to the public in May 2022. It represented the company’s first foray into hawking clothes, shoes and accessories in the offline world, and its latest attempt at cracking physical retail.
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