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Reading: Ayala Malls reimagines the retail experience for the future
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Reading: Ayala Malls reimagines the retail experience for the future
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Philippine Retailers Association > Blog > News > Ayala Malls reimagines the retail experience for the future
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Ayala Malls reimagines the retail experience for the future

Last updated: July 21, 2025 2:17 pm
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3 Min Read
Photo from: Manila Bulletin
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By Manila Bulletin

Ayala Land has spent decades redefining spaces by turning land into thriving, well-connected communities where life, work, and leisure come together seamlessly. In line with this vision, Ayala Malls held a media presentation on July 17, at Glorietta Grand Mall in Makati City, to share updates on its “Reimagining” project.

The event was led by Ayala Land Senior Vice President Mariana Zobel de Ayala and Ayala Malls Chief Operating Officer Paul Birkett, who unveiled the advancements of the redevelopment of flagship destinations such as Glorietta, Greenbelt, TriNoma, and Ayala Center Cebu, with more plans expected across the broader mall portfolio.

“Our mission has always been clear: to build with purpose—developing spaces that drive economic activity, foster social connection, and create enduring value for generations,” said Zobel de Ayala. “Our malls are not just commercial centers; they are essential parts of the estates we build and essential parts of Filipino life.”

Birkett echoes this vision. “This past year, Ayala Malls has been in full stride,” he said. We’ve been hard at work reimagining what our malls can and should be—transforming them into vibrant, future-ready malls.”

What to expect

Ayala Malls promises more than just a facelift. Patrons can expect a thoughtfully curated evolution that brings in a fresh new look and seamless navigation, more green spaces and wellness integration, exciting retail discoveries and a curated mix of brands, enriched experiences and elevated entertainment, and thoughtful design and enhanced comfort.

“These aren’t just reimagined Ayala Malls,” Birkett said. “They’re vibrant, well-crafted spaces where real moments unfold and communities connect. We hope you’re just as thrilled as we are because it’s all coming together beautifully, and we’ll be ready to welcome you very soon.”

For Ayala, malls are more than just shopping destinations; they are third spaces that “bring people together, support local businesses, and serve as venues for everyday experiences and milestones.” Recognizing the importance of this concept, Ayala Malls continues to evolve with its communities in mind.

“These need to be spaces where people can come, stay, dwell, and spend some time. We make sure there’s enough seating in our malls, as well as lounge and functional areas. These places have to be an extension of your home,” told Birkett.

READ the full story HERE.

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The Philippine Retailers Association (PRA) first came into being as the Chamber of Philippine Department Stores and Retailers, Inc. (CPDSRI) in 1976. In 1991, after winning the bid to host the 6th Asian Retailers Conference and Expo, the bi-annual event of the Federation of Asian Retail Associations (FARA), the Chamber changed its name into Philippine Retailers Association and adopted the now famous shopping bag logo.

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