Working as a professional manager in a family-owned business comes with a unique dynamic, as the founders and board of directors are often heavily involved in day-to-day operations. While it may seem like they scrutinize every detail, Sonny Tiong, COO of Krispy Kreme Philippines and Jamba Juice Philippines, believes that this hands-on approach is actually advantageous.
In the 36th episode of Let’s Talk Retail, Sonny emphasizes the positive aspects of the owners’ close involvement in operations. He states, “Their presence allows them to have their ears to the ground and provide valuable guidance on how the company should move forward.”
Sonny also highlights the benefits of working in a family-owned business, noting, “One of the great things about working for a family-owned business is the wealth of experience that is readily available. They are willing to engage and share their insights, which is refreshing coming from a more structured communication and work environment.”
When it comes to leadership, Sonny is very particular. He believes in the platinum rule of “treating people as they would like to be treated” because he recognizes that “one size fits one.” According to him, leaders must understand each individual’s unique context and emotions in order to positively influence their behavior. When team members feel understood and heard, they become more effective contributors, regardless of their generational differences.
Regarding staying relevant as a legacy brand, Sonny firmly believes that the key is listening. They actively seek feedback as the number one mechanism for improvement.
Lastly, Sonny emphasizes the importance of retailers embracing an omnichannel approach. The pandemic has undoubtedly opened up new revenue streams and accessibility points for consumers, making it imperative for retailers to adapt.
Don’t miss the opportunity to gain insights and be inspired by the wisdom of Sonny Tiong, COO of Krispy Kreme Philippines and Jamba Juice Philippines, on the 36th episode of Let’s Talk Retail. Stream it now on PRA’s YouTube Channel and Spotify Account.
