By Inquirer
In the merciless culinary world where the mortality rate of restaurants is painfully high, making it past 25 years against considerable odds is a feat worth celebrating indeed.
Cibo, the Italian restaurant chain founded in 1997 by acclaimed chef and restaurateur Margarita Fores, marked the happy occasion with a renewed commitment to become an even more formidable player in the premium segment of the casual dining sector. Entrusted to lead Cibo into its next growth chapter is Edgar Allan Caper, a multi-awarded marketing professional who assumed the post of chief operating officer last September after a year as chief of staff of Margarita, who remains as president and the primary driving force behind the respected brand.
The group has laid out aggressive expansion plans that will use only internally-generated funds and avoid new debt.
By the end of this year, Cibo intends to have 25 restaurants, with the opening of four new stores in Cebu by December and the opening of the second restaurant in Bacolod.
At the same time, Cibo has made further headway into its diversification programs with the soft launch of its pasticceria or pastry line at the original branch in Glorietta 2 in Makati City and Shangri-la Plaza in Mandaluyong City.
These are an extension of the projects that Caper has been involved in over the past eight years that he was corporate planning and marketing consultant for Cibo.
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