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Reading: DA to partner with PH retail giants to distribute affordable rice nationwide
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Reading: DA to partner with PH retail giants to distribute affordable rice nationwide
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Philippine Retailers Association > Blog > Industry News > DA to partner with PH retail giants to distribute affordable rice nationwide
Industry News

DA to partner with PH retail giants to distribute affordable rice nationwide

Last updated: January 25, 2025 7:00 am
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Photo from: Department of Agriculture
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By The Department of Agriculture

The Department of Agriculture (DA) seeks a partnership with the country’s major retail chains to expand availability of affordable rice across the country.

Agriculture Secretary Francisco P. Tiu Laurel Jr. met with representatives from supermarkets, groceries, and convenience stores on Tuesday to discuss a government-led initiative aimed at stabilizing rice prices and improving access for Filipino households.

With over 3,200 retail outlets, including SM, Robinsons, 7-Eleven, Puregold, and MerryMart, the DA sees these networks as crucial in reaching millions of consumers daily. “This is a solution that we believe will stabilize rice prices faster and more efficiently,” Sec. Tiu Laurel said. “But we need to find the right balance to operationalize this properly and secure everyone’s cooperation.”

The program will be piloted in Metro Manila, where rice prices remain high despite tariff reductions and falling global rates. It features two key components: 1) P29 Rice – Aging stocks from the National Food Authority (NFA) for vulnerable sectors; and 2) Rice-for-All (RFA) Program – Offering various rice grades, including RFA5 (5% broken), RFA25 (25% broken), and RFA100 (100% broken), or Sulit Rice.

Food Terminal Inc. (FTI), a government-owned corporation, will handle the supply and packaging of rice distributed through participating retail chains.

READ the full story HERE.

TAGGED:Convenience StoresDAGroceries & Supermarkets
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The Philippine Retailers Association (PRA) first came into being as the Chamber of Philippine Department Stores and Retailers, Inc. (CPDSRI) in 1976. In 1991, after winning the bid to host the 6th Asian Retailers Conference and Expo, the bi-annual event of the Federation of Asian Retail Associations (FARA), the Chamber changed its name into Philippine Retailers Association and adopted the now famous shopping bag logo.

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