By Inside Retail Asia
DFS has unveiled DFS Circle, a global loyalty program designed to replace its predecessor, Loyal T by DFS.
According to the company, DFS Circle improves the customer experience and “redefines the bounds of client-centric indulgences” demonstrating the company’s ongoing dedication to innovation.
Long Chiu, executive VP of digital ventures and marketing at DFS, said the program includes in-store perks, airport lounge access, elevated services and seamless points currency.
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