By Manila Bulletin
Ayala Healthcare Holdings Inc. is betting on the growing local appetite for Japanese consumer goods, partnering with Nagoya-based Sugi Holdings Co. to launch a new chain of wellness-focused pharmacies in the Philippines.
The healthcare arm of Ayala Corp., through its retail unit AC Health Pharma Ventures, opened its inaugural “St. Joseph Drug Powered by Sugi” storefront at the One Ayala transit and retail hub in Makati City.
The venture aims to capitalize on a post-pandemic surge in consumer interest toward preventive healthcare, Japanese skincare, and functional wellness products, fueled in part by the record number of Filipino tourists returning from Japan.
The flagship outlet was a significant strategic pivot for St. Joseph Drug, a regional pharmacy chain acquired by the Ayala Group that has traditionally operated as standard dispenser of medicine. The new format blends traditional pharmaceutical services with curated lifestyle rows, introducing Japanese-made oral care, beauty products, household essentials, and health snacks to local consumers.
“Healthcare and wellness are becoming increasingly integrated into everyday life, and consumers today are looking for experiences that are both trusted and engaging,” said et Abarca, President and Chief Executive Officer of AC Health Pharma Ventures.
Abarca noted that the joint venture intends to transform the traditional drugstore visit into a lifestyle destination that remains accessible to the broader public.
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