By Mayan Sangil, PRA
In a spectacular showcase of appreciation and acknowledgment, Filipino retailers and employees claimed the spotlight during the 2023 Retail Employees’ Day (RED) celebration, guided by the theme “Rockstars of Retail,” an initiative led by the Philippine Retailers Association (PRA). The 6th Annual RED celebration observed annually on December 12th, shone a light on the industry’s genuine heroes—the dedicated employees and frontliners who personify the essence of retail.
Honoring the True Rockstars of Retail
Aligned with PRA’s RED campaign theme, this year’s celebration paid tribute to the exceptional individuals in the retail sector. These true rockstars of retail go above and beyond, providing outstanding customer service while wholeheartedly embracing the digital age with passion and enthusiasm. Their dedication makes each shopping experience unforgettable and contributes significantly to the growth of the retail sector.
A Resounding Tribute to Idols & Innovators in Retail
PRA members, including Ace Hardware, Alfamart, CHG Global Inc., Expressions Stationary Shop, Golden ABC (Penshoppe Group), Primer Group of Companies, Quorum Group, Riverbanks Center, Sportshouse, Suyen Corporation (BENCH), United Limsun International Trading Corp., Vogue Concepts, Wilcon Depot, and others, actively participated in this year’s RED celebration. Retailers across the nation recognized their employees as Rockstars of Retail, presenting messages of appreciation, giveaways, awards, video tributes, parties, and sports fests to make the day truly special for the retail employees.
About Retail Employees Day (RED)
Retail Employees Day (RED) is a global celebration initiated by the Trust for Retailers & Retail Associates of India (TRRAIN) in 2011. Adopted worldwide, including the Philippines in 2018, RED aims to express gratitude to retail employees, especially front liners. Over 700 brands and six million employees have participated in the celebration globally, with significant engagement in India, Turkey, Qatar, United Arab Emirates, and Bangladesh.
In the Philippines, the PRA has been a pioneer in the RED celebration since 2018, recognizing the paramount importance of showing gratitude for the remarkable service of retail employees. The celebration continues to gain momentum, bringing together retailers, employees, and the community in a shared spirit of gratitude and recognition.
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