By Aira Villanueva-Vinoya, PRA
What truly sets game-changers apart from the rest? It’s a question that seems simple on the surface—but dig deeper, and it reveals the heart of innovation, disruption, and lasting impact across industries.
This thought-provoking theme anchors the 31st National Retail Conference and Expo (NRCE), the flagship program of the Philippine Retailers Association (PRA), happening on July 31–August 1, 2025, at the SMX Convention Center Manila. This year’s focus: redefining what it means to be a game-changer in today’s fast-evolving business landscape.
One of the most anticipated keynote speakers is Grace Vera Cruz, Head of Regional Corporate Strategy at Grab, a dynamic leader shaping the future of mobility and technology in Southeast Asia.
When asked what it takes to be a true game-changer, Grace shared, “To be a true game changer in any industry, the most important mindset is ‘constructive dissatisfaction’—a relentless drive to challenge the status quo, paired with the discipline to transform challenges into opportunities.
Industries do not change by accident; they change when someone sees what others accept as ‘normal’ and asks, ‘Why not something better?’ But being dissatisfied alone is not enough. What differentiates a real game changer is the ability to channel that energy into decisive action—whether it’s through innovation, policy shifts, or business model reinvention.”
Known for her fearless innovation and pragmatic leadership, Grace has never been one to simply follow the rules—she rewrites them. As former Country Head of Grab Philippines, she spearheaded the company’s rapid expansion to over 100 cities, embedding Grab into the daily lives of millions of Filipinos. Beyond mobility, her work has fostered economic empowerment and digital transformation across the country.
“In my experience, leadership is not about having all the answers; it’s about creating the conditions where bold ideas thrive. That means surrounding yourself with diverse, high-caliber talent, staying deeply engaged with customers and communities, and making the tough calls that balance long-term vision with immediate realities.”
At the 31st NRCE, Grace will headline a keynote session on “Transforming Lives and Communities Across Southeast Asia with Grab’s Social Impact”—a deep dive into how digital innovation, public-private collaboration, and purpose-driven leadership can create real societal change.
Don’t miss the chance to learn from one of Southeast Asia’s most dynamic thought leaders. Register in groups at www.nrce-ph.com to enjoy exclusive discounts and experience the most important retail industry event in the country.
The 31st NRCE is proudly sponsored by: (Platinum) ETP International PTE LTD, Globe Business, Relex Solutions, PLDT Enterprise, Converge, (Gold) Megaworld Lifestyle Malls, Wilcon Depot (Silver) Anchanto, (Official Partner) Innovation One, and (Sponsor) eCloudvalley Philippines.
