By Mayan Sangil, PRA
The 2024 Outstanding Filipino Retailers (OFR) Awards Night, held on September 25, 2024, at Solaire Resort North, celebrated the industry’s most forward-thinking retailers, highlighting the winners of the Retail Innovation Awards in Business Process and Digital Transformation. These awards recognize companies that have pushed the boundaries of innovation, revolutionizing their operations and setting new industry standards.
Pioneers in Process Excellence
Aficionado, the well-known scent and perfume retailer, clinched the OFR Award for Retail Innovation in Business Process (Medium Category). With 24 years of industry experience, Aficionado has transformed its operations through the integration of SA ERP and digital tools like the Tarkie app. These innovations have not only streamlined procurement, sales, and finance processes but also enhanced customer experience and increased production capacity.
Wilcon Depot, a leader in home improvement and construction supplies, was also celebrated for its operational excellence, winning the OFR Retail Innovation in Business Process (Large Category) award. The company’s innovative approach, highlighted by the DO IT WILCON concept and substantial investments in IT infrastructure, has redefined how the brand engages with its customers and manages its processes. Their customer-first philosophy and commitment to efficiency have set new benchmarks in the retail industry.
Digital Transformation Champions
Wilcon Depot continued its winning streak, taking home the OFR Retail Innovation in Digital Transformation (Large Category) award. The company’s forward-looking digital strategy has created an immersive and seamless shopping experience. Wilcon’s comprehensive e-commerce platform, omnichannel services, and standout features like virtual reality tours and the My Wilcon mobile app have transformed how customers interact with the brand, both online and in-store.
Leading the Future of Retail
The achievements of these trailblazers underscore the pivotal role of innovation in driving success within the retail industry. Through their groundbreaking initiatives, Aficionado and Wilcon Depot are not only leading their respective sectors but also inspiring the broader retail community to embrace change and future-proof their businesses.
These awards highlight the transformative power of innovation, showcasing how bold ideas can elevate both businesses and the industry as a whole.
The PRA expresses its gratitude to the generous sponsors of the 2024 OFR Awards Night. This event was made possible through the support of Platinum Sponsor SM Retail, Gold Sponsor Robinsons Malls, and Silver Sponsors Bench and CLN. Additional thanks go to Airspeed, SM Supermalls, and Outbound Asia Inc. for their sponsorship, as well as to Avolution, the Official LED Partner. The PRA extends its appreciation to its Media Partners—Businessworld, The Manila Times, Mediablitz Group, The Philippine Star, and Philippine Daily Inquirer—for their continued support in celebrating the excellence of Filipino retailers.
