By Rappler
Sweden’s IKEA is seeking to win market share in the United States as cash-strapped consumers look for more affordable products
LONDON, United Kingdom – IKEA stores owner Ingka Group will spend 2 billion euros ($2.2 billion) expanding in the United States over the next three years, its biggest investment in a single country, in a bet to win American customers as other big-box retailers close stores.
Sweden’s IKEA, which opened its first US store in 1985, near Philadelphia, is seeking to win market share in the US as cash-strapped consumers look for more affordable products.
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