By ABS-CBN News
IKEA Philippines will open a second branch in the country, but is not yet ready to disclose the location of the new store.
But the company confirmed it is indeed happening soon due to the success of its first Philippine store in Pasay.
IKEA Philippines Country Retail Manager Ricardo Pinheiro said the location would still be in Metro Manila. He added that its online store remains open and is available for delivery nationwide.
“Due to the success of the first store, we are now preparing the second store in the Philippines. I cannot tell you now, but I know very soon you will get that information,” Pinheiro said.
Pinheiro added that the Pasay store is not only the biggest IKEA store in the world, but also the store with the most products sold. He said they are now excited to expand operations in the Philippines because of the Filipinos’ support of their products.
“After only 3 and a half years, almost 4 years, our Pasay City store and our website have become successful in the IKEA world, that we have almost now been pressured to continue to develop the brand in the country since Filipinos love us,” he said.
He revealed there is also a plan to further reduce prices of almost all its products in the country this year.
“Last year in September, we decreased the price of more than 2,000 products. This is our way of doing things. We want to decrease prices to make the range more affordable to Filipinos. But I can tell you very, very soon, I will say in a month, two month’s time— we will again bring the prices further down,” he said.
IKEA has launched a pop-up exhibit at a mall in Quezon City. It launched the Stockholm 2025 collection featuring various pieces from furniture, dinnerware, mirrors, and more.
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