By Inside Retail Asia
Oysho, the activewear brand owned by Zara owner Inditex, has made its debut in the Philippines at the Mall of Asia in Manila.
The 659sqm single-level store is divided into several zones: A Welcome Zone with a ceramic block wall displaying the Athleisure range; a Club Zone with oak wood finishes; a Basics Zone with zipper rails for product display; and fitting rooms lined with oak panels.
A Wow Zone at the entrance showcases seasonal collections supported by branded light imagery.
The facade is finished in natural stone, and a continuous linear lighting system inside is designed to provide a “consistent” look across the space.
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