By Inside Retail Asia
Jollibee Foods Corporation (JFC) has opened a multi-brand store at CityMall shopping centre in Calamba Laguna in partnership with listed property developer DoubleDragon.
The store will allow customers to order from JFC brands such as Jollibee, Mang Inasal, Greenwich, and Chowking.
DoubleDragon chairman Edgar Injap Sia II said the JFC’s multi-brand format will complement CityMall’s provincial community centre concept. The company plans to roll out more locations in the future.
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