By Inside Retail Asia
Jollibee Foods Corporation (JFC) is bringing Tiong Bahru Bakery and Common Man Coffee Roasters into the Philippines through a joint venture with Food Collective.
The joint venture, of which JFC will own 60 per cent while Food Collective will own the remaining, will receive an investment of up to PHP250 million (about US$4.5 million).
Tiong Bahru Bakery is known as the ‘home of the hand-made croissants’ among customers in Singapore and Malaysia while Common Man Coffee Roasters runs all-day dinning restaurants with specialty coffee. There are currently 16 Tiong Bahru Bakery and five Common Man Coffee Roasters locations across Singapore and Malaysia.
“These brands will be a strong addition to JFC’s foreign franchised brands and will allow JFC to capture an even greater opportunity and strengthen JFC’s position for further growth in the Philippine market,” said Ernesto Tanmantiong, CEO at JFC.
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