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Reading: Joseph Phi Has Been Shaping Global Trade for Over 25 Years. The 32nd NRCE is Bringing Him to You.
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Philippine Retailers Association
Philippine Retailers Association
  • About PRA
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        • Cebu
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  • PRA Events
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    • INTERNATIONAL STUDY MISSION
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Reading: Joseph Phi Has Been Shaping Global Trade for Over 25 Years. The 32nd NRCE is Bringing Him to You.
Share
  • About PRA
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        • FAPRA
        • NRF/FIRAE
        • PCCI
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        • Cebu
        • Camarines Sur
  • PRA Events
    • GENERAL MEMBERSHIP MEETING
    • PRA Career Expo
    • Retail Employees Day
    • INTERNATIONAL STUDY MISSION
    • Retail Leaders Summit
    • RETAIL MASTERCLASS
  • RETAIL LEADERSHIP ACADEMY
    • PRA WEBINARS
    • PRA PODCASTS
    • RETAIL EXECUTIVE CIRCLE
    • RETAIL EXCELLENCE SEMINARS
    • REGIONAL ROAD SHOWS
    • LAKBAY TURO
  • OFR Awards
  • NRCE
  • MEDIA & PUBLICATIONS
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Philippine Retailers Association > Blog > Articles > Joseph Phi Has Been Shaping Global Trade for Over 25 Years. The 32nd NRCE is Bringing Him to You.
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Joseph Phi Has Been Shaping Global Trade for Over 25 Years. The 32nd NRCE is Bringing Him to You.

Last updated: June 8, 2026 5:41 am
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By Aira Villanueva-Vinoya, PRA

Supply chains have changed more in the last five years than in the previous two decades. For Filipino retailers, that’s not an abstract statistic — it’s the daily reality of rising costs, unpredictable disruptions, and shrinking margins. The question is no longer whether to adapt. It’s whether you’ll adapt fast enough.

That’s exactly why we’re bringing Joseph Phi to the 32nd National Retail Conference and Expo (NRCE) stage on August 7, 2026 at the SMX Convention Center Manila.

Joseph walked into Li & Fung in 1999 as a young engineer with an MBA and a hunger to build something. What followed was over two decades of quietly reshaping how Asia moves goods across the world. He built LF Logistics from the ground up into one of the region’s most formidable logistics platforms. He rose to Group CEO. And in 2022, he orchestrated the landmark sale of LF Logistics to Maersk — one of the most significant deals in Asian logistics history. Today, he is steering Li & Fung into its next chapter: leaner, smarter, and built for a world that no longer rewards those who simply keep up.

As our Day 2 keynote speaker, Joseph will deliver a session built specifically for the Philippine retail landscape. Large retail chains will gain clarity on how data and AI can sharpen sourcing and forecasting. Growing local brands will find concrete, low-investment strategies for smarter inventory and supplier management. Whatever the size of your operation, you’ll leave with a 12-month roadmap you can actually use.

Come with your team. The conversations that happen in the room are just as valuable as the ones on stage. Register now at www.nrce-ph.com — group registrations are open and strongly encouraged.

The 32nd NRCE is made possible by our (Diamond Sponsor) SM Retail; (Platinum Sponsors) ETP International PTE LTD, Relex & ArgonCo, Globe Business; (Gold Sponsors) Ayala Malls, Centric Software, Unilab, Araneta City, Robinsons Malls; (Silver Sponsors) Megaworld Lifestyle Malls, Wilcon Depot; (Official Partners) InnovationOne, TBWA SMP, Avolution; and (Sponsor) EcloudValley.

TAGGED:Joseph PhiLi & FungNRCE 2026
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The Philippine Retailers Association (PRA) first came into being as the Chamber of Philippine Department Stores and Retailers, Inc. (CPDSRI) in 1976. In 1991, after winning the bid to host the 6th Asian Retailers Conference and Expo, the bi-annual event of the Federation of Asian Retail Associations (FARA), the Chamber changed its name into Philippine Retailers Association and adopted the now famous shopping bag logo.

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