By Levi’s Philippines
Celebrating the act of giving is what the holidays are all about. Giving time, giving love, and giving iconic gifts that will last this season and beyond. To celebrate the holiday spirit and the unique joy of giving the perfect fits, Levi’s Philippines kicked off the festive season in style with a spectacular Holiday event, unveiling their latest campaign, “It’s Giving Season.” This special occasion was an homage to the spirit of gift-giving and thanksgiving, presenting the new Levi’s Holiday collection and an exclusive Gifting Suite and Tailor Shop.
The event unfolded under the lively guidance of content creator-comedian, Baus Rufo, who brought his signature humor and energy to the stage. The evening featured engaging games that had the audience in splits and actively involved in the festivities.
Attendees were treated to an exclusive preview of the Levi’s Holiday collection, showcasing the Ribcage Bells—a blend of Levi’s ’70s heritage with a modern twist. The highest high rise meets a vintage wide leg, making these denims a must-have for the holiday season. The Gifting Suite and Tailor Shop added a personalized touch, allowing guests to tailor their Levi’s pieces and choose from a curated selection of holiday gifts.
The Holiday event drew a crowd, with media representatives, industry Key Opinion Leaders, franchise partners, and mall partners in attendance. The atmosphere was buzzing with excitement as guests mingled, exchanged festive cheer, and explored the unique offerings showcased by Levi’s.
As the night unfolded, it became evident that Levi’s had successfully curated an event that celebrated not just fashion but the joy of giving during the holiday season. The combination of style, entertainment, and interactive elements made this Levi’s Philippines Holiday event a memorable kickstart to the festive season, leaving attendees eagerly anticipating the fashionable celebrations that Levi’s has in store.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2022 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
[Picture 1] Levi’s Philippines Retail Director – Rhoda Viernes (2nd from left) with Shangri-La Mall Partners
[Picture 2] Guests enjoyed the customization services at the Tailor Shop with embroidery, patches,
[Picture 3] Host – Baus Rufo, leading the festivities with an interactive denim game
[Picture 4] Levi’s Philippines Marketing Team (L-R) – Karina Robles, Audree Del Rosario, Jonas Hombre, Peej Tolentino
[Picture 5] Event attendees selected the newest pieces from the Holiday collection at the Gifting Suite
[Picture 6] Levi’s Philippines Franchise Partner – Signature Lines, Inc. with Levi’s Philippines Key Account Manager – Paul Bansil
[Picture 7] Levi’s Philippines Franchise Partner – Instyle Brands Inc. and Mall Partner – Shangri-La
