By Manila Bulletin
The leading home improvement retailer also took home Circle of Excellence Awards for Woman Leader of the Year and Diversity Company of the Year
Roselle Marisol Andaya, Chief Executive Officer of MR.DIY Philippines, earned top recognition as Grand Winner for Woman Leader of the Year during the 2025 Asia CEO Awards at the Manila Marriott Hotel.
This marks the leading home improvement retailer’s first participation in the renowned recognition program for the country’s most exceptional business leaders and organizations.
The recognition celebrates Ms. Andaya’s visionary leadership, transformative impact, and advocacy for inclusion in the retail sector.
As the first female country CEO in the MR.DIY Group’s history, she has guided the company through remarkable growth—expanding to over 800 stores nationwide while ensuring that MR.DIY remains a people-first organization grounded in purpose, innovation, and compassion.
Under her leadership, MR.DIY implemented several groundbreaking initiatives in Philippine retail, including:
- Gender-neutral hiring in warehouse operations, breaking traditional gender norms;
- The Store Internship for Special Learners, providing retail training for individuals on the autism spectrum; and
- The transition to 100% renewable energy in its distribution centers, cutting emissions by 34% annually.
“These achievements are built on the strength of our people,” said Roselle Marisol Andaya, CEO of
MR.DIY Philippines. “This recognition is a reflection of our shared mission to make everyday living simple, joyful, and complete. Leadership, to me, is about lifting others and creating spaces where everyone can thrive.”
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