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Reading: Penshoppe Group names Alice Liu as CEO, Bernie Liu as Executive Chairman
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Reading: Penshoppe Group names Alice Liu as CEO, Bernie Liu as Executive Chairman
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Philippine Retailers Association > Blog > News > Penshoppe Group names Alice Liu as CEO, Bernie Liu as Executive Chairman
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Penshoppe Group names Alice Liu as CEO, Bernie Liu as Executive Chairman

Last updated: December 18, 2024 9:00 am
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1 Min Read
Photo from: Golden ABC
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By GoldenABC

On January 1, 2025, Bernie Liu will be handing over the reins as CEO of GOLDEN ABC (GABC) —popularly known as the Penshoppe group— after serving in the role for nearly 30 years, beginning in 1996. In line with such move, Bernie will focus on his role as Executive Chairman of both GOLDEN ABC as well as its holding company, LH Paragon, Inc. (LHPI).

Assuming the role of GOLDEN ABC’s CEO is Alice Liu, marking the culmination of a two-year long succession plan, as part of the company’s succession strategy. Alice, who has served as GABC’s President and COO since March of 2023, was elected and appointed by the company’s board of directors to serve as the new CEO.

With such appointment, she relinquishes her COO title but will continue to serve as the organization’s President. The transition is the result of meticulous planning, with Bernie and Alice working closely with the company’s leadership over the past two years to ensure a smooth handover.

READ the full story HERE.

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The Philippine Retailers Association (PRA) first came into being as the Chamber of Philippine Department Stores and Retailers, Inc. (CPDSRI) in 1976. In 1991, after winning the bid to host the 6th Asian Retailers Conference and Expo, the bi-annual event of the Federation of Asian Retail Associations (FARA), the Chamber changed its name into Philippine Retailers Association and adopted the now famous shopping bag logo.

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