By Philstar
Shakey’s Pizza Asia Ventures Inc. (SPAVI)’s kiosk-based food brand Potato Corner has marked a significant milestone with the opening in Cebu of its 2,000th store.
SPAVI said the 2,000th Potato Corner outlet is an XP outlet located in SM Cebu, which is owned by franchisee Por Fin Trading Corp.
The Potato Corner XP store is a new experiential store format with an expanded menu and branded merchandising.
The store utilizes a larger footprint with dedicated retail space for Potato Corner branded merchandising.
Its menu includes friescream, exclusive flavors, signature beverages and special cuts.
The 2,000th Potato Corner XP store in Cebu is the second in such a format, with the first XP outlet being a company-owned store in Glorietta, Makati, which was inaugurated last July.
“Potato Corner is among the most well-loved brands in the country. It gives us great pleasure to bring to life the Potato Corner XP store format because it creates a more immersive brand experience for our guest,” Potato Corner chief operating officer and general manager Joey Alvero said.
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