By Aira Villanueva-Vinoya, PRA
As the Philippine Retailers Association (PRA) celebrates five decades of championing the pulse and voice of Philippine retail, it marks its golden anniversary the only way it knows how — boldly. This year, two of its most iconic events come together on a single, historic day, making 2026 a milestone worth remembering.
The 32nd NRCE: New. Next. Forward.
On August 6–7 at SMX Convention Center Manila, the National Retail Conference and Expo (NRCE) returns for its 32nd year. For over three decades, the NRCE has been the premier stage where Philippine retail does its most important thinking — where trends are decoded, challenges are confronted, and leaders are equipped to build the future.
This year’s theme New. Next. Forward. is both a lens and a call to action. It speaks to the innovations already reshaping the retail landscape, the opportunities waiting just ahead, and the bold, strategic moves retailers must make to stay competitive in a fast-changing world.
Over two days, delegates will hear from visionary speakers across the Asia-Pacific region, engage in high-level discussions on digital transformation, succession, marketing, and consumer trends, and walk away with insights that go far beyond the conference room.
Also, not to be missed is Retail Solutions Asia, the NRCE’s flagship exhibition where top suppliers showcase the latest technologies and solutions helping Filipino retailers achieve global competitiveness. It’s where ideas meet implementation and where the right partnership can change the trajectory of your business.
The OFR Awards Gala Night: Excellence Takes the Spotlight
As Day 2 of the NRCE draws to a close, the evening belongs to the best in the business. The Outstanding Filipino Retailers (OFR) Awards Gala Night, widely known as the Oscars of Philippine Retail returns on August 7 to honor the retailers who have set the gold standard for excellence across every aspect of the industry.
In the context of PRA’s 50th anniversary, this gala night carries a deeper resonance. It is a tribute to every business that has contributed to building an industry worthy of celebration and an inspiration for the next generation of retail leaders to aim higher.
Be Part of This Milestone
This is more than an industry event — it’s a historic moment for Philippine retail. Join us as a sponsor, exhibitor, delegate, or guest at the Gala Night and be part of the celebration that sets the tone for the next 50 years.
