By Mayan Sangil, PRA
The Philippine Retailers Association (PRA) is teeing off a new signature event that brings together leadership, camaraderie, and advocacy in one meaningful day on the green.
On 25 March 2026, the PRA will host the 1st PRA Golf Team Invitational at the prestigious Wack Wack Golf & Country Club (West Course), gathering retail executives, business leaders, and industry partners for a day of sport and strategic networking.
Designed as a team-based tournament, the inaugural event is expected to welcome 120 players from across the retail and allied industries. More than a golf competition, the Invitational aims to create a relaxed yet purposeful environment where relationships are strengthened, conversations flow naturally, and partnerships are forged beyond the boardroom.
“This is more than just a tournament,” said Jojo Mendiola, Chairman of the PRA Golf Committee and Director of SM Retail. “It’s an opportunity for retail leaders and partners to connect in a setting that encourages camaraderie, trust, and shared purpose.”
Co-Chairman Lorenzo C. Formoso, Chairman of ENCEL Trade Corp., emphasized the event’s deeper mission. “While we look forward to a great day on the course, what makes this initiative truly meaningful is its beneficiary. A portion of the proceeds will support the Outstanding Retail Employee (ORE) Awards, which recognize the hardworking individuals who are the backbone of our industry.”
The Outstanding Retail Employee Awards, organized by the PRA in partnership with the Rotary Club of Manila, is one of the Association’s flagship recognition programs. The initiative honors exemplary service, professionalism, and dedication among retail frontliners nationwide – individuals whose daily commitment drives the industry forward.
The tournament has already garnered the support of leading retail and allied brands including CMG Retail, Converge Global Business, ENCEL Trade Corp., Orocan, Philippine Franchise Association, Robinsons Malls, SM Retail, Wilcon Depot, Toby’s Sports, and Sportshouse. Their participation underscored a shared commitment to fostering industry relationships while championing recognition for retail employees nationwide.
The 1st PRA Golf Team Invitational also presents valuable sponsorship opportunities for brands seeking high-level visibility and direct engagement with decision-makers in the retail sector. Sponsors benefit from on-site branding, experiential touchpoints, and premium access to an influential audience of executives and industry leaders.
With limited team slots available, companies are encouraged to confirm participation early. To confirm participation or explore sponsorship opportunities, interested teams may contact the PRA Executive Secretariat at adcomm@philretailers.com and info@philretailers.com or call (02) 8687-4180/81.
As the PRA approaches five decades of championing retail growth and collaboration, the Golf Team Invitational marks another milestone – one that blends business, sport, and advocacy into a shared experience of excellence and impact.
