By: Aira Villanueva-Vinoya, PRA
The Philippine Retailers Association (PRA) will mark its 50th anniversary with a momentous finale at the 32nd National Retail Conference and Expo (NRCE), featuring an exclusive fireside conversation with Teresita Sy-Coson, Vice Chairperson of SM Investments Corporation, moderated by Steven Tan, President of SM Supermalls.
Set for August 6–7, 2026 at the SMX Convention Center Manila, the country’s premier retail conference will bring together industry leaders, entrepreneurs, and innovators under the theme “New. Next. Forward.” The closing session offers delegates a rare opportunity to hear firsthand the leadership journey behind one of the Philippines’ most influential business groups.
In an intimate dialogue, Sy-Coson will reflect on SM’s transformation from a single Shoe Mart store founded by the late Henry Sy Sr. into one of Southeast Asia’s leading retail and property conglomerates.
Together with Tan, the discussion will explore the principles that have shaped SM’s enduring success—including entrepreneurship, customer focus, innovation, resilience, disciplined execution, and long-term value creation.
The fireside conversation serves as the culmination of PRA’s golden anniversary celebration and underscores the association’s continuing commitment to inspiring excellence and advancing the Philippine retail industry.
Following the conference, PRA will recognize the country’s top retailers through the Outstanding Filipino Retailers (OFR) Awards, widely regarded as the highest distinction in Philippine retail for excellence in innovation, leadership, and customer service.
The 32nd NRCE is made possible through the support of its valued partners and sponsors: Diamond Sponsor: SM Retail; Platinum Sponsors: ETP International PTE LTD, RELEX & Argon & Co, Globe Business, Converge Global Business, PLDT Enterprise and Salesforce; Gold Sponsors: Ayala Malls, Centric Software, Unilab, Araneta City, and Robinsons Malls; Silver Sponsors: Megaworld Lifestyle Malls, Wilcon Depot, and Bayer Philippines; Official Partners: InnovationOne, TBWA\SMP, Avolution, The Philippine Star, Philippine Daily Inquirer, BusinessWorld, The Manila Times and NegoSentro; and Sponsors: CMG Retail Inc., EcloudValley and Sportshouse.
For more information and registration, visit www.nrce-ph.com.
