By The Manila Times
As the retail industry rebounds and competition intensifies with the increased adoption of omni-channel sales, Prince Retail Group (PRG) rises to the challenge by maximizing technology and embracing innovation.
Leveraging data and technology, PRG partnered with manufacturers to allow them to understand their brands, products and shoppers in a more collaborative way, with the launch of Shoppers Portal — a powerful business intelligence tool designed to revolutionize how brands understand shopper behavior.
With its Assortment module for example, Shoppers Portal enables manufacturers to identify its fastest and slow-moving products, complemented with Category and Brand comparison, Affinity Analysis and other insightful reports.
Equipped with these information, manufacturers can make informed decisions to drive more product offerings and promotions that match with consumers’ purchase habits.
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