By Insider PH
Robinsons Retail Holdings Inc. (RRHI) is expanding into the premium convenience store segment with the opening of Little Marketplace in Boracay, targeting growing demand for convenient shopping, ready-to-eat meals and dining experiences in tourism destinations.
The new retail format, developed under RRHI’s premium supermarket brand The Marketplace, opened on Oct. 30 at Henann Crystal Sands Resort in Boracay’s Station 1.
The Boracay outlet serves as the pilot location for a concept that the company plans to evaluate for potential expansion into other tourism and lifestyle destinations.
Unlike conventional convenience stores, Little Marketplace combines premium groceries, imported merchandise, fresh food, travel essentials and foodservice offerings within a smaller retail space.
The move reflects RRHI’s strategy to diversify its retail formats and capture opportunities arising from changing consumer preferences, particularly in high-traffic tourist locations.
New retail format
Located along Boracay’s beachfront, Little Marketplace caters to both tourists and residents seeking convenient access to groceries, beverages, prepared meals and travel necessities.
The store also introduces foodservice offerings designed to encourage customers to dine and spend more time at the outlet.
Its Pick & Grill concept allows customers to select premium meat cuts, including Canadian Ribeye and Greater Omaha steaks from the United States, for on-site grilling.
The Little Marketplace Bar, meanwhile, offers cocktails, draft beers and wines, combining retail shopping with dining and leisure activities.
The concept builds on The Marketplace’s existing premium supermarket business while introducing a compact format suited to locations where accessibility and convenience are major considerations.
READ the full story HERE.
