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Reading: SM opening 90th Philippines mall
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Reading: SM opening 90th Philippines mall
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Philippine Retailers Association > Blog > Local News > SM opening 90th Philippines mall
Local News

SM opening 90th Philippines mall

Last updated: March 23, 2026 5:49 am
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2 Min Read
Photo from: Philstar
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By Philstar

SM Prime Holdings Inc. will open its 90th mall in the country on March 20, boosting further its retail presence in Mindanao.

SM City Zamboanga, SM’s eight mall in Mindanao, is a four-level development that will add more than 42,000 square meters of gross leasable space to Zamboanga City’s retail landscape.

“Zamboanga is a strong and growing market. This expansion allows us to broaden our footprint and respond to rising economic activity in the area,” SM Prime president Jeffrey Lim said.

“With this investment, we also expect to create jobs, support local enterprises and help drive domestic tourism in the region,” he said.

SM Prime said SM City Zamboanga would introduce several first-in-the-city features, including the tallest scenic elevator in Mindanao equipped with LED displays, a corner outdoor LED wall capable of 3D content.

The mall will also house Zamboanga’s first electric vehicle charging station, along with sustainability initiatives such as solar panels, a trash to cash recycling program and an e-waste collection facility.

To serve the region’s diverse community, the mall will include a Muslim prayer room.

Additional features include an indoor garden with a high skylight ceiling and aviary-themed park, an upgraded Cyberzone, a modernized food court, three digital SM Cinemas with two director’s clubs cinemas and a dedicated paw park.

With its strategic location and expanded amenities, SM Prime expects SM City Zamboanga to serve as a key commercial and social hub in the region.

SM City Zamboanga is approximately 10 minutes from Zamboanga International Airport and five minutes from the Zamboanga City Seaport.

READ the full story HERE.

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The Philippine Retailers Association (PRA) first came into being as the Chamber of Philippine Department Stores and Retailers, Inc. (CPDSRI) in 1976. In 1991, after winning the bid to host the 6th Asian Retailers Conference and Expo, the bi-annual event of the Federation of Asian Retail Associations (FARA), the Chamber changed its name into Philippine Retailers Association and adopted the now famous shopping bag logo.

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