By Inquirer.Net
Alfamart Philippines, the minimart chain of the SM group, has recently launched its franchising program. This opens doors for micro, small, and medium enterprises (MSMEs) to grow alongside Alfamart’s nationwide expansion.
The pilot began in Laguna with two franchise-owned stores. The first was launched with Leovino C. Datario, a long-time Alfamart landlord, in October 2024.
The second, opened last August in partnership with Arles A. Uy, Jr., owner of AAU Corp. which operates 15 Express Clean laundromat branches aside from Alfamart stores.
As of end-September, Alfamart has expanded to 2,337 stores nationwide.
“This reflects the SM group’s commitment to inclusive growth and entrepreneurship,” said Harvey T. Ong, chief operating officer of Alfamart Philippines.
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