By Mayan G. Sangil, PRA
The Philippine Retailers Association (PRA) proudly announces the return of the Outstanding Filipino Retailers (OFR) Awards in 2026. The country’s premier recognition program for retail excellence is back with a refreshed direction that honors outstanding Filipino retailers who continue to elevate the industry through innovation, integrity, and exemplary performance.
Since its establishment in 1997, the OFR Awards has served as the highest mark of distinction for retailers that demonstrate operational excellence, creativity, strong customer engagement, and impactful contributions to the Philippine retail landscape. For 2026, the program brings back its original, well-established categories and introduces new distinctions that reflect the evolving landscape of modern retail, including sustainability, digital transformation, people development, and mall innovation.
The 2026 OFR Awards aim to celebrate retailers who embody world-class standards and who serve as catalysts for growth in their communities and across the industry. The PRA invites retailers nationwide – from all sectors, sizes, and formats—to take part in this renewed celebration of excellence and leadership.
Nominations are now open to all Filipino retailers who believe their organization demonstrates outstanding performance, breakthrough ideas, and practices that shape the future of Philippine retail.
The PRA encourages organizations to participate, share their achievements, and allow their stories to inspire the industry as we work together toward a more competitive and resilient retail sector.
Be part of the 2026 OFR Awards and help spotlight brands that raise the bar for Philippine retail.
For entries and inquiries, please contact the PRA Executive Secretariat at (02) 687-4180/81 or email adcomm@philretailers.com and philretailers.events@gmail.com.
