By Aira Villanueva, PRA
Building a brand is one challenge; staying relevant over time is another. Many companies continue to dominate their industries, while others have faded away, overshadowed by emerging competitors.
How do legacy brands remain relevant across generations? Is there a secret formula for maintaining a lasting impact?
These questions and topics will be delved into on August 30, 2024, at the SMX Convention Center Manila during the Philippine Retailers Association’s (PRA) flagship event, the National Retail Conference and Expo (NRCE). Now in its 30th year, the NRCE offers a broader perspective with insights from various sectors that retailers and allied industries can benefit from.
One of the most anticipated sessions is “Icons of Influence: Legacy Brands and Their Lasting Market Impact,” featuring two visionary leaders from different industries.
Ms. Alice T. Liu, President and COO of Golden ABC Incorporated, has significantly shaped the company’s fashion retailing and marketing strategies. Under her leadership, Golden ABC has grown its homegrown brands, including Penshoppe, Oxygen, Memo, ForMe, Bocu, and the revitalized Regatta.
Captain Stanley Ng, President and COO of Philippine Airlines (PAL), has led the airline through a transformative journey since January 2022. His leadership has guided PAL through significant challenges, rebuilt its global and domestic network, and enhanced products, services, and digital platforms to elevate customer experience.
In this session, Ms. Liu and Captain Ng will share the rich histories and enduring strategies that have kept their brands prominent and influential. Discover how these iconic brands continue to set standards for excellence and innovation, leaving a lasting mark on the business landscape.
Be part of this milestone event by registering your team at www.nrce-ph.com.
This event is made possible by the following sponsors: (Diamond Sponsor) SM Retail; (Platinum Sponsors) Relex Solutions, Anchanto, Converge ICT Solutions, Wilcon Depot, Globe Business, ETP International PTE LTD, PLDT Enterprise, Unilab, Ayala Malls; (Gold Sponsors) Bayer Philippines, Megaworld Lifestyle Malls, Gateway Mall 2, Robinsons Malls; (Silver Sponsors) Bench, SM Supermalls; (Official Partners) Avolution, InnovationOne, Vasavah Consultancy, Philippine Star, BusinessWorld, The Manila Times; and (Sponsors) CLN, Mr. DIY, Shangri-La Plaza, eCloudvalley Philippines, Mercury Drug, Sportshouse International Leisure, Inc., Rich Graphix Brand and DOOH.
