By Primer Group of Companies
On August 11th, the vibrant city of Surabaya, Indonesia, welcomed the much-anticipated arrival of Herschel’s newest concept store, marking a significant expansion by Primer Group in the region. This milestone event not only celebrated the opening of the second Herschel concept store in Indonesia but also marked the very first standalone Herschel store in Surabaya.
Nestled in the heart of Surabaya, this brand-new Herschel store boasts a generous 58-square-meter space, strategically positioned in the second-largest city in Indonesia. Many customers would soon appreciate the type of quality and style that Herschel has become synonymous with.
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