By Philstar
Funko, Inc., a global pop culture lifestyle brand, today announced the planned opening of the first Southeast Asian Funko-licensed store by local retailer, Funtastik Enterprises Corp, in the Philippines, currently scheduled to debut in June 2025.
This expansion marks another milestone in Funko’s international growth strategy, reinforcing its commitment to meeting fans where they are and bringing the brand experience closer to its most passionate communities.
Driven by thriving comic conventions, strong community engagement, and a booming e-commerce ecosystem, the Philippines is one of the most active markets for pop culture in Southeast Asia. Filipino fan communities rank among the world’s most engaged audiences for Funko, making this location a strategic move to bolster local engagement and attract new fans. Funko has partnered with Funtastik based on its experience in the market and focus on customer service.
“As a global brand, Funko is committed to expanding our presence in the most engaged and fastest-growing fan communities,” said Cynthia Williams, CEO of Funko, Inc.
“The Philippines has been one of our strongest-performing markets in Asia, and this licensed store represents our investment in its passionate fanbase. We’ve seen great success with similar licensed stores in the Middle East, and we’re excited to bring that same momentum here. By deepening our local retail footprint and enhancing direct-to-consumer experiences, we’re eager to inspire connection, self-expression, and fun for our fans—wherever they are in the world.”
Located in SM Mall of Asia, the immersive retail space is expected to offer exclusive product drops and interactive zones, celebrating beloved entertainment, sports, and music franchises, as well as the growing world of anime. Fans can expect to find an array of collectibles, including the iconic Funko Pop! line, Bitty Pop!, Loungefly, and Manila-exclusive apparel.
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