By Philstar
GS1 Philippines is spearheading the adoption of next-generation barcodes in the country, aiming to rally the supply chain industry to start the barcode transformation toward the advent of digital labeling.
Headed by Roberto Claudio of Toby’s Sports and is also currently president of the Philippine Retailers Association, GS1 leverages web technologies and barcode system to come up with QR codes that transform a simple scan into a gateway of in-depth product information for consumers.
With the same QR code, brand owners can inform customers of product content, propose in-depth information on how to use them, and brand owners can make a link with the brand, allow retailers to inform about availability, pricing and promotion, and allow regulators to inform about the sustainable characteristics of the product. Retailers and supermarkets may ensure product safety and guarantee freshness to their customers and may reduce food waste in many fresh categories. These next-generation barcodes are opening infinite possibilities for consumer engagement, safer and more sustainable supply chains, and more efficient operations.
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