By Herald Express
SM City Baguio is embarking on an empowering campaign called Pinoypreneur in celebration of Philippine Independence Month. Designed with a core objective of supporting and promoting local businesses, this campaign aims to foster a sense of national pride and encourage shoppers to buy local.
Launched at the beginning of the month, the Pinoypreneur campaign provides shoppers with the opportunity to discover, connect with, and support at least 8 remarkable Cordilleran owned businesses. This unique exhibit showcases a diverse range of products and services, including fashion, food and beverage, home decor, art, and many more. From emerging talents to established enterprises, each entrepreneur brings a distinctive story, heritage, and innovation to the table.
Among the crowd’s favorite stalls are Hill Station Bistro, James Wright Café and Kape Agamang which takes you back to a fragment of Baguio’s past. Shoppers also show great interest in local “pasalubong” products from Naduma, Pasarabo Ilocandia and Ron & Mar.
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