By Mayan G. Sangil, PRA
At the heart of every great brand story is a visionary leader, and at PICKUP COFFEE, that leader is Francis E. Flores. As the President and Country CEO of one of the Philippines’ fastest-growing coffee chains, Francis is redefining the local coffee experience through bold innovation, operational excellence, and an unwavering focus on the Filipino consumer. This July 31 to August 1, 2025, he brings that insight to the 31st National Retail Conference and Expo (NRCE) at the SMX Convention Center Manila.
As part of the featured panel, “Redefining Retail and Brewing Bold Moves: The Game-Changing Journeys of PICKUP COFFEE and Love, Bonito,” Francis will join Dione Song, CEO of Love, Bonito, for a powerful conversation on scaling with purpose in today’s dynamic consumer landscape. This session will also feature individual presentations from each speaker, allowing a deeper dive into their brand journeys.
In his solo presentation, “Brewing Success: The Journey of PICKUP COFEE from Start-Up to Industry Game-Changer,”Francis will unpack the bold thinking and disciplined execution that fueled the company’s rapid rise-from a humble start-up to a beloved national brand redefining the Philippine coffee experience.
With nearly three decades of leadership experience from industry giants like PLDT/Smart Communications, Jollibee Foods Corporation, and Unilever, Francis has built a reputation for transforming businesses and leading award-winning campaigns that connect deeply with consumers. At the helm of PICKUP COFFEE, he brings this expertise to create a brand that champions both accessibility and innovation—one cup at a time.
Francis represents a new generation of retail leaders, one that fuses strategic vision with purpose-driven growth. Under his leadership, PICKUP COFFEE continues to break barriers, inspiring bold ambitions across the retail landscape.
Don’t miss this inspiring session with one of the country’s most seasoned brand leaders. Register now at www.nrce-ph.com and catch early bird and group rate discounts until May 30, 2025.
The 31st NRCE is proudly supported by the following esteemed sponsors: (Platinum Sponsors) ETP International PTE LTD, Globe Business, Relex Solutions, PLDT Enterprise, Converge Business (Gold Sponsors) Megaworld Lifestyle Malls, Wilcon Depot, Ayala Malls, Robinsons Malls, (Silver Sponsor) Anchanto, Bench, SM Supermalls (Official Digital Marketing Partner) Innovation One, (Official LED Partner) Avolution and (Sponsors) Asticom, eCloudvalley Philippines.
